See
The dashboard shows renewals, pending payments and inactivity without requiring a separate report.
SaaS product case study
GymNudge
GymNudge is a web-based tool for Indian neighbourhood gym owners. It shows renewals, pending payments, inactive members and daily follow-up priorities in one place. Evolve Studios handled the product framing, positioning, user journeys, interface and go-to-market work.
Live product homepage
01 / Project summary
One daily view for renewals, payments and member follow-up.
Neighbourhood gym owners need to track renewals and collections without adding another heavy administrative system to the day.
GymNudge shows who needs attention, why they need it and how much revenue is involved. Owners can then follow up on WhatsApp while keeping the wider collection picture visible.
02 / Problem and market context
Renewal information was spread across memory, registers and chats.
Gym owners often know their members personally, but that knowledge becomes harder to act on as the member base grows. Renewals become reactive, pending payments are difficult to scan and inactive members receive inconsistent follow-up.
The intended user is an Indian neighbourhood gym owner who needs a simple operating tool, not an enterprise system that creates more administration. The product centres one morning question: who needs my attention today?
03 / Product positioning and strategy
Put the next action ahead of the report.
GymNudge is positioned as a renewal and collection-management tool for owner-led gyms. The main workflow is short: review what is due, see which members need attention, contact them and keep the collection total in view.
The product uses WhatsApp because owners already communicate there. It shows enough financial information to support follow-up without trying to replace accounting software.
Prioritise
Member lists are grouped by the action the owner needs to take.
Contact
WhatsApp-ready messages reduce repeated preparation while keeping the conversation personal.
Track
Collection totals show how follow-up relates to money due.
04 / Studio contribution
Product, website and go-to-market work in one scope.
Product strategy
Business positioning
User journey planning
Website design & development
Dashboard experience
Pricing & trial flow
Lead-generation strategy
Quality assurance
Evolve Studios worked across the business proposition, marketing website, assisted trial, owner dashboard, member workflows, pricing and QA so the public promise matched the product.
05 / User journey and features
From the dashboard to a member follow-up.
The owner starts on the dashboard, opens a member or renewal list, checks the relevant details and prepares a WhatsApp follow-up. Payment tracking and analytics show the wider collection picture.
Core product surfaces
- Owner dashboard for collections, revenue at risk and follow-up priorities.
- Member management with plan, visit and renewal context.
- Renewal workflow with due dates, amounts and contact actions.
- Payment tracking with collection summaries and receipts.
- Business analytics for collection rate, revenue at risk and inactive members.
- An assisted 14-day trial journey for prospective gym owners.
06 / Dashboard and workflow decisions
Show who needs attention before showing more data.
Summary numbers are paired with the member groups behind them, so an owner can move from a total to the people who require action.
WhatsApp is used as the communication channel, not as a claim of fully automated conversation. The tool prepares the follow-up and leaves the owner in control of the relationship.
07 / Technical and UX approach
A responsive web product for short daily tasks.
The public implementation includes a responsive marketing website, an assisted-trial journey and web application screens for members, renewals, payments and analytics.
The interface uses plain labels, visible states and focused lists. The goal is to help an owner complete a task quickly without facing a dense enterprise dashboard.
Challenges and trade-offs
- Provide useful depth without increasing daily administration.
- Make financial priorities visible without presenting the tool as accounting software.
- Support efficient outreach without making unsupported automation claims.
- Balance product breadth with a clear assisted-trial experience.
08 / Product surfaces
The product screens behind the workflow.
These are real GymNudge product and marketing screens, from daily owner priorities and payment visibility to analytics and the assisted trial journey.
09 / Status and next steps
The product is live; usage data will shape what comes next.
GymNudge is a live product covering positioning, interface design, the marketing website and implementation. User counts, revenue and performance figures are not published because verified data is not available.
The next product priorities should come from owner feedback and observed usage, particularly around daily priority views, follow-up, onboarding and reporting.
10 / Related services
Planning a product or operational workflow?
Related capabilities include website and product development, WhatsApp and lead automation, and SEO and AEO for clear product discovery.
You can also use the Evolve Studios business website QA checklist or return to the complete case-study collection.
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