Discover
Review the public catalogue, brand story, reviews and existing editorial material.
D2C commerce website demo
Jaipur Masala Company
A working storefront concept that organises chai masalas, cooking blends, gifting and the family-origin story into one clearer direct-store journey.
Live D2C demo
01 / Project overview
What the business needed the website to do.
A broad catalogue of chai masalas, cooking blends and gift products needs more than a product grid. Customers also need help choosing by use, understanding what makes the blends distinctive and deciding whether to buy directly from the brand.
The demo explores how a D2C store can keep a family-kitchen origin story visible while making product discovery, trust and purchase paths easier to follow on mobile and desktop.
Objectives
- Create clearer routes into chai, cooking and gifting collections.
- Connect the brand story to specific products without slowing down shopping.
- Use public customer reviews as practical reassurance near buying decisions.
- Build editorial and email touchpoints that can support return visits and repeat purchase.
- Show the full idea as a responsive, navigable storefront rather than a static mock-up.
02 / Role and services
What Evolve Studios handled.
Evolve Studios created this self-directed concept from publicly available brand, catalogue, article and review information. The work covered commerce strategy, information architecture, content structure, responsive UX/UI and front-end development.
- D2C journey strategy
- Catalogue and collection structure
- Responsive commerce interface design
- Product and brand-story content hierarchy
- Front-end development and deployment
Structure
Group entry points around customer moments: morning chai, everyday cooking, cooling blends and gifting.
Design
Create a visual system that feels rooted in the brand without copying a marketplace layout.
Deliver
Build the key collection, product, story and editorial routes into a working responsive demo.
03 / Strategy
The decisions that shaped the site.
The homepage begins with the family-kitchen proposition, then moves quickly into use-led discovery. This gives customers two ways to orient themselves: the story behind the brand and the immediate job they want a product to do.
Products are supported by serving context, public review excerpts, gifting and recipe content. The result is a buying journey that treats trust and usefulness as part of commerce rather than separate brand pages.
04 / Website solution
How the finished site works.
The demo combines a storefront homepage with collection, product, gifting, story and editorial routes. Reusable product cards and content sections keep the catalogue consistent while allowing different purchase moments to have their own context.
A restrained Jaipur-inspired palette, product-led imagery and clear type hierarchy give the brand more room to explain itself without hiding prices, pack sizes or primary actions.
Key features
- Use-led collection discovery
- Product cards with ratings, pack sizes and prices
- Featured-product buying context
- Public review and brand-story sections
- Gifting and recipe-content journeys
- Email and repeat-purchase foundation
05 / UX and implementation
Choices made for mobile visitors and day-to-day use.
UX decisions
- Let customers shop by occasion as well as by product category.
- Keep prices, sizes and primary product actions visible within the product grid.
- Use the origin story to support the product promise instead of placing it in an isolated About page.
- Separate verified public information from proposal copy and avoid invented business claims.
Technical approach
- Responsive Next.js storefront prototype deployed on Vercel.
- Reusable page, collection, product and editorial patterns.
- Optimised image delivery with explicit responsive sizing.
- Semantic headings, skip navigation and descriptive image text.
06 / Screenshots
The working commerce demo.
The preview shows the homepage system used to connect product discovery, proof, gifting, recipes and repeat-purchase prompts.
07 / Delivery and status
What is live today.
The demo turns the D2C strategy into a working multi-page experience that can be reviewed on real devices and followed from discovery into product, story and editorial routes.
It demonstrates a practical direction for a food brand that wants its owned store to do more than reproduce a marketplace catalogue.
Current status: Live concept demo. This is a high-fidelity redesign demo based on public brand and product information. It is not presented as a commissioned client build or a live checkout store, and no performance results are claimed.
08 / Related services